The Secret To Selling Your Orange County Home In 30 Days Or Less… Having Serious Buyers Compete To Buy It.
What is the process offering sellers the ability to receive a premium sale price for their home… in the shortest possible time frame… producing unprecedented results in Orange County?
It’s called the “Auction Advantage.”  Now before you go running the other direction because I just used that frightening word “auction”, let me reassure you:  this is not the kind of auction you likely are familiar with.

Here in the United States we often associate that word with buying a home at the courthouse steps, or for selling a “distressed property”.

Not so for Auction Advantage.  This  real estate platform is specifically tailored to everyday homes and  it is incredibly successful with luxury properties.  In fact, this is the exact method used to sell homes in many other countries, for example, China and Australia. It’s highly effective, more efficient and results driven.
Here is how, and why, it works so well.  You, the seller, gets to set a minimum price. We do not believe in undervaluing a home.  If bidding does not reach your minimum reserve, you are under NO obligation to sell.  Potential buyers do not know your minimum reserve price;  instead they focus on your property’s features and the real value of your home.  We do not get paid until we sell your property, and we will not sell your property until we reach an a
mount you like.
The Auction Advantage takes the lengthy traditional method of listing your home….and then waiting, and hoping… completely out of the equation.  No guessing when, and if, your property will sell.  No keeping the house tidy for months on end for buyers to preview.  Instead, you set your own auction date, and timeline.
In other words, YOU get to call all the shots.   Are you a numbers person? Let me share with you our actual results…
  •  Auction Sales: Of 708 Auction Homes For Sale – 643 Accepted Offers .. In Less Than 27 Days
  •  91% Success Rate: A proven process that outperforms the traditional method of selling homes
  • Increase Competition: Results in an average of 98 buyers seeing your property, 53% more than a traditional sale
  • Save Time: Average days on the market = 27 Days
  •  Seller Controlled Home Sale: 100% Transparent Process
    • YOU decide how many days to hold your home on the market
    • YOU set your asking price… and if that price is not met, you are under NO obligation to sell
    • YOU pre-select dates to preview to buyers
    • In other words, YOU call all the shots
  • Less Headaches: No longer spend months tied into a lengthy sales contract with the inconvenience of having to keep your home show ready for buyers to preview
  • Who Is This For? Any traditional or luxury home sale… NOT for distressed properties
  • Everyone Wins: 96% of auction homes sell.  The 4% that that did not sell, still benefit!  In less than 30 days, home owners gained real time market value of what their home is likely to sell for based upon the offers received during their Auction sale process.
You might be wondering why all Real Estate Agents and Brokers aren’t using the auction platform to sell homes… and the answer is because they cannot do so. Auction Advantage is a platform exclusive  to Harcourts, which is a  Soto & Associates Brokerage firm.  This is what sets us apart from the competition.  In fact, we even partner with outside agents when they want to use our auction process to sell their clients’ homes.
Since discovering the auction advantage, we have made it our mission to offer access to this valuable resource for anyone getting ready to sell their home.  While we do represent traditional home sales, we offer the option to utilize this exclusive platform to every one of our clients.   
With auction sales far outperforming the traditional home selling process, many of our clients prefer to sell their home using the auction platform.  Selling a home is arguably one of your most expensive transactions in life. This method has proven to be tremendously advantageous consistently producing unprecedented results, saving home sellers valuable time and money.  

A solid process is key to your success.  If you would like a more detailed break down of how you can use the auction platform specifically pertaining to your home, please complete a home value form to provide us with your address and a little further detail about your property. We will begin working on your customized auction advantage analysis right away,  and schedule a complimentary consultation.

Interested in more information? Review the following video and documents for additional detail: