Harcourts Prime Properties
Harcourts USA Headquarters
In today's real estate market, it's not just about sticking a sign in the ground and hoping a home sells or scouring 100's of web sites to find the right home; it's working with a trusted and experienced professional that is looking out for your best interest in every step of the process. That is what William Soto brings to every one of his clients, a level of professionalism and experience, beyond the average agent. Whether you are ready to sell your current property and move up to the next one, a first-time home buyer looking to purchase your first home, or are interested in investing real estate, William is ready to help you make it happen. William is a licensed real estate Broker and has earned several levels of success consistently landing in the top 1% of all Real Estate Agents in Orange County, CA. William is also the Managing Partner & Associate Broker of Harcourts Prime Properties USA Headquarters located in Aliso Viejo, CA. Bringing almost 18 years of real estate experience in addition to past marketing, branding and advertising experience to the table, William can help you narrow down the search for the perfect home. Or if you're ready to sell, William can properly price your home and market it to the right buyer so that it gets sold at the right price and in the shortest amount of time. William’s specializes in working with expired listings to help those who failed to sell their home achieve success. A significant advantage is access to the exclusive Harcourts Auction sales platform and other strategies he regularly implements to successfully sell his client’s home in far less time than standard home sales. William is considered a trusted expert in his field and is an author of more than 10 Real Estate books. William's has a background with personal experience in investing and rehabbing properties and is a believer in real estate investing for the long term. "I take great pride in knowing that I attempted and successfully flipped for profit and have gained a construction education along the way. That definitely separates me from the other agents or brokers." William holds a bachelor’s degree from California State University, Fullerton in Advertising and is also a California State Licensed General Contractor. Born and raised in Southern California, William's knowledge of the area is an excellent resource for his clients backed by hundreds of glowing testimonials. Check out our "brag page" to see what former clients have to say about working with Wm. He lives with his wife and their four children in San Juan Capistrano, CA and regularly serves as a contributing member to the greater Orange County and surrounding southern California communities. William aims to provide the highest level of service to his clients and takes deep pride in helping them achieve their real estate goals.
Erin is a valuable asset to the Soto and Associates team as the Business Development and Digital Marketing Manager. Erin specializes in social media management and internet marketing. In addition to our Harcourts Marketing Department, Erin brings added value to all of our clients by marketing their homes online with highly targeted digital marketing efforts to increase sales success. Did you know that 90% of buyers search for homes online? Erin's marketing career began at The Walt Disney Company where she collaborated on developing creative content with some of the most talented minds in the industry for what many consider the most highly visible brand in the world. Erin has had the privilege of managing marketing campaigns working with Marvel, Lucasfilm, Pixar, ABC, ESPN and Disney. Erin has an immense respect for how the power of a properly executed marketing strategy can become a game changer for the success of selling a home. Not only is this her passion, but given her professional resume, something she is incredibly talented at. Erin brings this expertise to our real estate clients by providing them with online marketing assistance utilizing the tools she has acquired over the years. Erin is certified in Facebook Advertising and has a long track record of success in identifying buyers for our client's homes by running variety of digital marketing efforts that direct buyers to our client's featured properties on our wesbite.